Commercial break

1.the setting:
..is the Palais royal gardens in Paris, tucked away between the Opera and the Louvre. It’s a solemn place; it’s a place to walk through on a cold winter morning, wrapped up in a cloak.

2. the protagonists:
…are a young couple, well-off Parisians in elegant clothes, walking hand in hand, seemingly deep in conversation.

3. Suddenly the young woman seems to be taken over by a childish urge to play hide and seek: she darts forward and hides behind one the pillars.

4. her companion walks on, a bit puzzled – why should she run off like that, is it anything he said? But she comes back, they carry on walking.

5. ..and again. She darts forward and hides behind another pillar. Ok, says the expression on her boyfriend’s face, this time she’s lost her shit. What else can I do but walk on.

6. but this time the camera follows her; close up on her back, as both her hands move down, seize the edges of her knickers and pull them vigorously out of her arse crack. At best I think chronic wedgie, at worst, I don't want to think about the worst. Glue. Something.

7. Voice over:
The silly, silly, silly! girl is wearing ordinary pantyliners! The end.

8. I didn’t know whether to laugh or cry. I tried to picture the team of admen who came up with this carefully crafted piece of humiliation. Nice work, guys.